Pay Per Click Management in Sussex
I’m Steve, and my success and reputation as a PPC manager has been built on the results I deliver for my clients. I get a buzz out of helping small, medium and large sized businesses harness the power of pay per click advertising and thrive in the competitive world of paid marketing.
I have over 10 years experience in managing Paid Search, Display, Remarketing, YouTube and Facebook campaigns for my clients. I’m a qualified Google Partner, meaning I’ve passed Google’s accredited qualifications and have met their Partner status requirements.
Whether you have a budget of £500 a month or £50,000, with a forward-thinking strategy and results-driven best practices, I can help you can compete!
For professional PPC & AdWords management in Sussex please call on 07722 161092
Pay Per Click
PPC marketing is a highly cost-effective method of advertising on both search engines and websites. You only ever pay when a user clicks on your ad, and you control how much you pay for each click. You decide how much budget to allocate per day, week or month.
There are many pay per click platforms available, but the most popular is Google Ads (formerly Google AdWords). Google Ads is segmented into: paid search, shopping, display, remarketing, and YouTube.
- Paid search refers to sponsored results that appear at the top of the Google listings when you run a search query
- Shopping also appears in the sponsored search results, but ads show a product image and price, unlike paid search which is just text ads
- Display refers to textual or graphical advertisements placed on 3rd party webpages
- Remarketing allows you to target your advertising to people that have visited your site already, allowing you to convert window shoppers into customers
- YouTube offers in-stream and in-display advertising, showing ads before users watch a video on YouTube. These ads can also appear within YouTube’s search results
It’s not just Google that offers paid advertising, other search engines including Bing, along with social media sites, also offer pay per click services and I provide ad management across all of these platforms.
Analytics & Insights
It’s essential to monitor every single visit to your site, what visitors did on your site, why they left and how they interacted with your site. This information feeds back into your overall marketing strategy, allowing myself to make the necessary changes to improve the number of conversions (enquiries, purchases, downloads etc).
Google Analytics is my tool of choice. When set-up correctly it will provide all the relevant information necessary to optimise your overall paid marketing performance and help us to achieve your desired goals. Quite simply, without statistical data, any marketing process would be incomplete as this data feeds back into every aspect of improving and maintaining a high-quality advertising campaign.
It’s not just the analytics data which is crucial, the content of your webpages places a big emphasis on whether customers will call, submit a web form or make a transaction. I can set your content to be user-friendly and informative, making it more likely to deliver conversions.
I believe in being fully accountable for my work. I want to show you the great results that can be produced and that’s why I strongly encourage all my clients to track each and every channel associated with their website. If you get a lead, I want to know how you received it so I can improve and capitalise on these results and generate your business a better ROI.
Lead tracking using WhatConverts gives me this information and more. When you get a call, web form or transaction, we can both see where the lead has come from and for which keywords the user has typed into the search engines, where they’re located and many more useful statistics.
The tracking software integrates nicely into Analytics and Google Ads so we can track all of the data. It also allows you to key in the quality of the lead afterwards so we know which campaigns generate better quality leads. Call recording can also be set up and is useful for customer service purposes.
I have used Steve for my online marketing for 5 years now. He is a terrific partner and always comes up with new ways of improving my business and customer generation. Overall, amazing service over such a long time. Would definitely recommend to anyone looking to increase their online sales.
Office Manager - Ben's Gutters Ltd
"Working with Steve has been a pleasure - he completely revitalised our Google Adwords and Facebook campaigns and now we see an excellent return on our investment. We receive a clear and easy-to-read report each month detailing what has been produced, with insights and data we understand."
Owner - Bathglaze Ltd
"We've worked with Steve on several projects now and he's been great. We’d definitely use his services again, and have recommend him to others. He is a very knowledgeable guy who produces fantastic results and over the last 7 years we have found him very easy to work with."
Senior Manager - Jet 2 Holidays Ltd
"Since Steve took over the account from someone else we have seen a positive impact on conversion rate and all PPC metrics. Our display campaigns are also much more granular, targeting the right consumer at the right stage of their journey. Overall a thoroughly professional service."
Marketing Manager - The Furniture Company Ltd